Design & brand

Product design and brand in one team — the flows and design system your developers build from, and the identity, illustration and motion that sit on top of them.

Day 10

Clickable prototype

3–4 weeks

Brand identity

from $12k

Design engagement

What we build

Four shapes this work usually takes. Most engagements are one of them, or two that grew together.

Product design

The screens people actually move through, including the unglamorous ones: errors, empty states and the third-time-this-week path. Clickable before anyone writes code.

Design systems

Components, states and tokens, documented against how they get built rather than how they look in a grid — and shared into the codebase so design and build cannot drift apart.

Brand identity

Wordmark, mark, palette and type, tested at favicon size and on a van before anyone signs it off.

Illustration & motion

Empty states, product diagrams, icon sets and animated logos, delivered as editable source and in formats your developers can drop straight in.

How we approach it

The three things we will not negotiate away, because they are what keeps the build from unravelling later.

01

Prototypes are cheaper than opinions

A day of prototyping settles arguments a month of meetings will not. We cut features here, where cutting is free.

02

One system, not one-off screens

Brand and interface run off the same tokens, so a new screen is mostly assembly and the marketing site never slowly diverges from the product.

03

Designed against real data

Real names, real lengths, real edge cases, tested at 16 pixels and on a bad projector. Lorem ipsum hides every problem you are about to ship.

What we work with

The specifics, so you can tell in ten seconds whether we cover what you need.

Product design

user research wireframes & flows clickable prototypes dashboard design mobile app design website design redesigns

Brand & identity

logo design brand identity brand guidelines colour & typography illustration icon design motion graphics

Systems & quality

design systems accessibility usability testing design audit developer handover presentation design

What we reach for

From the work

A booking flow you learn in a morning

Fourteen clinics, one booking flow, and a receptionist who could learn it in a morning. The design work is why the rollout took a quarter instead of a year.

See selected work →

-33%

Fewer no-shows

Questions we get

Can you do brand and product design together?

That is the point of running them as one service. The palette, type scale and spacing that come out of the brand work land as the same tokens the interface is built from, so the two cannot drift.

Can you work with our existing brand?

Yes — most of our product design sits inside a brand somebody else made. Where the brand has gaps for interface work, which is common, we extend it and document what we added.

Do we get the source files?

Yes, with edit access from the first week: Figma in your workspace, and editable source for every brand asset. You own the artwork outright, including copyright assignment.

Do you build design systems?

Yes — a component library, the rules for using it, and the tokens shared straight into the code, so the system stays one source of truth rather than a Figma file and a stylesheet drifting apart.

Does accessibility law apply to us?

If you sell digital products to consumers in the EU, very likely, and in practice that means WCAG 2.2 AA. Designing to it from the first flow costs a fraction of fixing it after a complaint.

Can you audit a product we already have?

Yes. A design and accessibility audit produces a written, prioritised list: what is broken, what it costs to fix, what to do first. Yours to keep, whoever ends up doing the work.

Can you animate our logo?

Yes — animated logo builds and UI motion, delivered as Lottie or Rive files at a weight that will not hurt your load times.

Other things we do

All six services →

Tell us what’s stuck.

Thirty minutes, no deck. You’ll get an honest read on scope, cost and whether we’re the right team for design & brand.

Book a call →

or email hello@bytiko.com