Website & product copy
Landing pages, feature pages and the in-product words — onboarding, empty states, error messages — written by someone who knows what the thing actually does.
Content & marketing
The writing, search and advertising that get the product in front of people — run by a team that understands what you built, because they sat in the standup where it was built.
2 weeks
To first content live
Monthly
Retainer or project
from $4k / mo
Content engagement
What we build
Four shapes this work usually takes. Most engagements are one of them, or two that grew together.
SEO
Technical SEO, keyword and intent research, content built around what people search, and the structured data that gets you into rich results and AI answers.
Paid advertising
Google and Meta campaigns with the tracking wired up properly, so you can tell which spend produced which customer rather than guessing.
Content & social
Articles, case studies, newsletters and social posts on a schedule you can sustain, in a voice that sounds like your team rather than a template.
How we approach it
The three things we will not negotiate away, because they are what keeps the build from unravelling later.
01
Write from the product
Our writers sit in the same standup as the engineers. Marketing that describes something the product does not do is the fastest way to lose trust.
02
Measure what converts
Analytics and conversion tracking before the first campaign, not after. Traffic that never becomes a conversation is a vanity number.
03
Own your channels
Your site, your list, your accounts, your data. Rented reach is worth building on only once the owned channels work.
What we work with
The specifics, so you can tell in ten seconds whether we cover what you need.
Content
copywriting
website copy
blog & articles
case studies
newsletters
product & UX writing
content strategy
Search
SEO
technical SEO
keyword research
on-page optimisation
local SEO
analytics & reporting
Paid & channels
Google Ads
Meta ads
LinkedIn ads
landing pages
email marketing
social media
conversion tracking
What we reach for
From the work
Marketing written by people who read the code
Most of our content work ships alongside the product it describes. That is why the copy tends to survive contact with a demo — the person who wrote it has used the thing.
See selected work →40+
Products launched
Questions we get
Do you do SEO?
Yes — technical SEO, keyword and intent research, on-page work and the structured data that makes you eligible for rich results. We report on rankings that lead to enquiries rather than a long list of terms nobody searches with intent.
Can you run our Google and Meta ads?
Yes, with conversion tracking wired up first. Running paid traffic without knowing which spend produced which customer is an expensive way to buy a chart.
Can you write about a technical product?
That is the reason this service exists. Our writers work alongside the engineers building the thing, so the copy is specific enough to be useful and accurate enough to survive a demo.
Do you work with our existing marketing team?
Often. We fill the gap — usually the technical writing or the search side — and hand over with the research and templates so your team can keep it running.
How long before SEO shows results?
Technical fixes can move things in weeks. Content-led ranking is a three-to-six-month exercise, and anyone promising faster is either lucky or selling something. We tell you which of the two you are looking at.
Do we own the content?
Yes, outright — the writing, the artwork and the accounts. Everything is created in your workspaces and your ad accounts from day one.
Other things we do
All six services →Tell us what’s stuck.
Thirty minutes, no deck. You’ll get an honest read on scope, cost and whether we’re the right team for content & marketing.
Book a call →or email hello@bytiko.com